Conversion

Our conversion programs help prospects become customers by motivating prospects to buy and providing an incentive to buy from you. Conversion programs may be used to augment visibility, retention, or impression programs. Most conversion programs consist of multiple initiatives that work together to help you meet specific business objectives.

Here are a few examples of conversion initiatives:

• An Auto Mechanic could invite the community to attend a workshop to learn how to give their vehicles a tune-up. Once people attend the workshop, they are shown how to do an oil change and tune-up on their automobiles and given a take home gift that includes a tool for measuring the gap between spark plugs, a summary of instructions on how to perform a tune-up, and tips on caring for vehicles and incentives to come back such as dollars off on the next auto repair and oil change. This is a great way for people to get to know and gain confidence in the mechanic and get answers to questions.
   
• A Daycare Center could offer a referral program giving a free month of daycare to parents that make a referral that results in a new client. As a benefit to the new client, the center can waive the registration fee.
   
• A Dentist could implement a new identity campaign that repositions the practice or the dentist in the minds of the community. To reposition the practice, it may involve emphasizing a specialty or something that makes the practice unique from other practices. Repositioning the dentist may involve emphasizing information about excellence in specific procedures, technology, credentials, and education.