Visibility

Our visibility programs help inform and educate your local community on your products and services. We believe that for any visibility initiative to be effective, it needs to take into account the unique nature of your business objectives, product or service, competition, and target market. 

In some cases, raising visibility may involve executing mailings, articles, press releases, targeted advertisements, better signage, launching a web site, and using consistent branding and messaging in everything used to market the business. In other cases, increasing visibility may require preparing and distributing guides that contain solution based information that is valuable to the target market and increases the credibility of the business.

Our visibility programs are prepared after we understand your business and are made up of multiple initiatives that work together to help you meet specific objectives. Here are a few examples of visibility initiatives:

• A home builder could prepare promotional rulers that could be used for reading blueprints. The rulers could be sent with a guide that contains common terms, abbreviations, and symbols used in the construction industry, and information on selecting a custom home builder. The home builder could give the promotional rulers and guides to prospects and to real estate brokers for distribution to their clients.
   
• An Accountant targeting small businesses could author a guide for small business owners telling them what they need to keep for tax purposes. Along with the information needed for taxes, the guide would include helpful tips on how to categorize and organize your documents, answers to frequently asked questions, a glossary of commonly used accounting terminology, and the accountants contact information should someone need assistance or have questions.
   
• A Dentist could work with several school systems to set up special tooth care workshops for children in the1st and 2nd grades. After the workshop, each child would be given a toothbrush, toothpaste, information about child dental care, and incentives for parents to bring their children for a checkup with the dentist giving the workshop.
   
• A Specialist Doctor such as a Neurologist, Cardiologist, or Orthopedic Surgeon opening a practice in a new location could host a "Meet the Doctor" brunch. Prior to the brunch, internists and family practitioners could be mailed biographical information and an invitation to get to know the new doctor. This is a great way for doctors to network, establish contacts for vacation coverage, referals, etc.